There is a lot of interest in our book ‘Buying Philippines Property’. Inquirers are asking if it would be available in hardcopy form. The answer is – it’s possible, though I would encourage you to buy the eBook copy for several reasons:
1. The books are cheaper. I could not possibly sell this book for $50 if I didn't get the benefit of free shipping, no printing costs, and low cost of materials. Did you know 60-70% of the value of a printed book goes to a publisher/distributor? That is another compelling reason to sell books direct.
2. The book is more useful. My books are dynamic in the sense that I provide hyperlinks to current data where it is available. This means that you can readily update content when you need it. For example the latest inflation figures, a list of barangays. I provide a lot of links to external sites as well as my online resources. This might include hyperlinks to white sand beaches in Google Maps, or a location map of shopping malls.
3. eBooks are more flexible since readers can read the book wherever they are, without having to carry the book around. This means you can read the book when you are in a coffee shop, or in an airport without carrying two volumes.
4. eBooks offer enhanced communication: There is the opportunity to develop a relationship with the buyers of your book. This is good for me because I learn more about my customers, and they sometimes become friends, as well as being an opportunity for them to ask questions, and for me to provide updates on any critical content. By comparison, the humble ‘hardcopy’ looks a little tired.
Of course the problem is that people still buy 85% of their books in bookstores, yet I would guess that a great many of those people are buying novels, cookbooks, travel books, where there is really no opportunity or need to communicate with the author. This should highlight the fact to people that eBooks are a compelling way to sell NON-fiction books. This is my business model. I hope you also find value in this approach to information. Basically it offers you the opportunity to buy for $50 information that took me 3-4months to compile. Why did it take so long? Because I was also going out and talking to rural banks so you don't have to, looking at a lot of ugly people so you don’t have to.
With this particular book there is going to be a lot of interest from retirees in the Philippines, some of whom might find the technology for eBooks a burden. Please let me know if this is the case and I will see if I can make alternative arrangements.
------------------------------------------------
Andrew Sheldon www.sheldonthinks.com
1. The books are cheaper. I could not possibly sell this book for $50 if I didn't get the benefit of free shipping, no printing costs, and low cost of materials. Did you know 60-70% of the value of a printed book goes to a publisher/distributor? That is another compelling reason to sell books direct.
2. The book is more useful. My books are dynamic in the sense that I provide hyperlinks to current data where it is available. This means that you can readily update content when you need it. For example the latest inflation figures, a list of barangays. I provide a lot of links to external sites as well as my online resources. This might include hyperlinks to white sand beaches in Google Maps, or a location map of shopping malls.
3. eBooks are more flexible since readers can read the book wherever they are, without having to carry the book around. This means you can read the book when you are in a coffee shop, or in an airport without carrying two volumes.
4. eBooks offer enhanced communication: There is the opportunity to develop a relationship with the buyers of your book. This is good for me because I learn more about my customers, and they sometimes become friends, as well as being an opportunity for them to ask questions, and for me to provide updates on any critical content. By comparison, the humble ‘hardcopy’ looks a little tired.
Of course the problem is that people still buy 85% of their books in bookstores, yet I would guess that a great many of those people are buying novels, cookbooks, travel books, where there is really no opportunity or need to communicate with the author. This should highlight the fact to people that eBooks are a compelling way to sell NON-fiction books. This is my business model. I hope you also find value in this approach to information. Basically it offers you the opportunity to buy for $50 information that took me 3-4months to compile. Why did it take so long? Because I was also going out and talking to rural banks so you don't have to, looking at a lot of ugly people so you don’t have to.
With this particular book there is going to be a lot of interest from retirees in the Philippines, some of whom might find the technology for eBooks a burden. Please let me know if this is the case and I will see if I can make alternative arrangements.
------------------------------------------------
Andrew Sheldon www.sheldonthinks.com
No comments:
Post a Comment